Ms. Siboniselizulu Simelane Maseko has been appointed as the new Chief Executive Officer of the Eswatini Competition Commission (“ESCC”). The announcement was made by Minister of Commerce, Industry and Trade Manqoba Khumalo, who praised Maseko as a seasoned professional whose experience and leadership is well-suited to advance the ESCC’s mandate of promoting competition, regulating markets, and protecting consumer interests.

Says Andreas Stargard, competition lawyer with Primerio, “Siboni Maseko’s pick as CEO is a wise one — we were just discussing her potential new role while attending the COMESA conference in Livingstone, Zambia, in fact… While she is full of youthful drive and innovative ideas, she still brings well over a decade of experience in competition law and economic regulation to her small agency.” He describes her as “a friend of AfricanAntitrust.com and a well-connected player in our small niche field, due in large part to her multi-year COMESA experience.”

Ms. Maseko first joined the ESCC in 2011, working in the Mergers and Acquisitions Division, before spending eight years at the COMESA Competition Commission, where she rose to Principal Analyst and served as Acting Manager in the Enforcement and Exemptions Division. 

Maseko returned to Eswatini in 2024 to take up her current leadership position as Director of Competition and Consumer Protection at the Competition Commission, with AAT reporting extensively on this development. She holds a master’s degree in EU Competition Law from King’s College London and is currently pursuing a Master of Science in International Business Leadership and Management at the University of York.