Category: The Gambia

One Statute, Wider Reach: The Gambia’s 2025 Draft Bill and the Shift to Proactive Market Enforcement

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By Michael Williams

The Gambia Competition and Consumer Protection Commission (GCCPC) has published the draft Competition and Consumer Protection Bill 2025 (the Bill). The Bill is intended to consolidate and repeal the Competition Act 2007 and the Consumer Protection Act 2014 within a single statutory framework, signalling a shift towards a more robust enforcement regime across both competition law and consumer welfare.

Institutionally, the Bill maintains the GCCPC as an independent corporate regulator, overseen by a Board of Commissioners and supported by an Executive Secretariat. The Bill also reflects a more proactive regime by empowering the GCCPC to inter alia act on its own initiative or in response to complaints, publish decisions supported by reasons, impose corrective measures and administrative penalties, and facilitate alternative dispute resolution in appropriate consumer matters.

On competition enforcement, the Bill reinforces the abuse of dominance regime by addressing both exploitation of customers and foreclosure of competitors. In practice, this equips the GCCPC to intervene against conduct such as unfair pricing outcomes, exclusionary strategies, and access-related restrictions (including scenarios associated with essential facilities), and it also contemplates risks arising in platform markets, including self-preferencing by dominant digital intermediaries. The Bill further introduces an “abuse of economic dependence” framework by defining the conduct of enterprises with “strategic market status” that will amount to abuse of economic dependence.

The Bill adopts a broad concept of “merger”, including full-function joint ventures and acquisitions conferring material influence, introduces notifiability criteria linked to turnover or assets in The Gambia, and contemplates transaction-value thresholds for digital and emerging technology transactions. The regime is suspensory: implementation before approval is prohibited and non-compliant mergers are treated as void. The GCCPC may also call in certain non-notifiable transactions where they appear likely to substantially prevent or lessen competition. Further guidance in relation to merger control is provided for in a dedicated GCCPC Draft Merger Regulations & Guideline.

Consumer protection is integrated into the same statute and supported by a clearer redress pathway. Consumers are expected, in the first instance, to seek redress from suppliers or follow a sector regulator’s process where applicable, with escalation to the GCCPC where the supplier does not respond within seven days or does not provide satisfactory redress within a reasonable period. The Bill also provides for investigations and consensual referrals to Alternative Dispute Resolution. It addresses aspects of digital commerce by introducing joint liability for digital platforms in defined circumstances, subject to specified defences.

Finally, the Bill strengthens enforcement mechanics and deterrence through a combination of investigatory powers including: channels for confidential or anonymous information, turnover-based administrative fines for certain infringements, including abuse of dominance and abuse of economic dependence, and potential personal exposure for directors and officers in specified circumstances, subject to statutory defences. Altogether, the Bill is likely to broaden compliance risk for businesses operating in The Gambia, particularly in relation to merger implementation risk and the accessibility of consumer complaint mechanisms.

The Gambian take on the benefits of market studies

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The Gambian Competition Authority’s commitment to investigating all prohibited practices in markets of any size

Shortly after the renaming of The Gambia Competition Commission to include consumer protection issues earlier this year, the Gambian Minister of Trade, Integration and Employment, Abdou Kolley, endorsed the ability of The Gambia Competition and Consumer Protection Commission (“GCCPC”) to continue pursuing any evidence of cartels, abuses of dominance and other illegal anti-competitive activities in any sector of the economy, as mandated by the the Competition Act 2007.

 

Minister Kolley

In its Strategic Plan over the next 3 years, the GCCPC indicates that it purposefully did not identify any priority sectors, to allow it to commit to investigating prohibited practices regardless of the market or its size. The Minister endorsed this approach given the need for independent agencies like the GCCPC to ensure that the competition playing field is leveled, that barriers to entry are low and that “the rules of the game” are reasonable. The Minister continued that simply having competition regime cannot produce or ensure competition in the market unless this is facilitated by government policies and enforcement.

Sectoral Market Inquiries: As in South Africa, whose Competition Commission has launched its first-ever market inquiry into the state of competition in the healthcare sector in terms of the Competition Amendment Act of 2009, the GCCPC is also empowered to launch “market studies” under section 15(k) of the Gambian Competition Act. A market study enables the GCCPC to consider both policies and enforcement simultaneously, thereby promoting competition in the economy, according to the Minister. The Minister explained that the aim of the market study was to assess competition in a particular area and recommend ways of improving it to the benefit of the economy and consumers in general.

As noted in our prior reporting, the Minister spoke at the opening of a workshop on the “Tourism Market Study” and to bring the concept of competition law closer to home, he placed emphasis on the increasing awareness about competition law within the tourism fraternity, forums such as the workshop will contribute substantially to the spread of competition culture and improving levels of compliance of the Competition Act, which would be beneficial both for the economy as well as individual businesses.

Gambian competition enforcer discusses tourism market inquiry

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Gambia in the antitrust headlines twice in past week

7 days ago, it made news because of its changed name and dawn of a broader enforcement agenda, now including consumer protection matters.  Today, we are covering meeting by Gambia Competition and Consumer Protection Commission (GCCPC) with tourism industry stakeholders, as reported by AllAfrica.

Abdou Kolley, Minister of Trade and Employment, gave a Tuesday speech addressing his competition agency’s tourism market study, undertaken according to section 15(k) of the Competition Act, attempting to garner support for the benefits of free-market competition.  “Competition does not emerge on its own”, noting that the GCCPC’s enforcement and oversight activities were necessary to lower entry barriers and assure the absence of illegal price-fixing and other illicit conduct.

“The GCCPC is mandated by the competition Act 2007 to pursue any evidence of cartels, abuses of dominance and other illegal anti-competitive activities in any sector of the economy and I am confident that they will continue to do so.”

Minister Kolley

The Director General of the Gambia Tourism Board, Benjamin Robert, was quoted as agreeing with the minister, saying that the GCCPC’s report was “timely” and noted that the domestic tourism industry possessed certain characteristics of dominance in some sectors, with over 50% market share by some market players.

“New” antitrust enforcer takes on additional task of consumer protection

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The Gambian Competition Commission has changed its name and enlarged its mandate

With the passage of Consumer Protection Act 2014, the Gambia Competition Commission has changed its name to The Gambia Competition and Consumer Protection Commission (GCCPC).  The rationale for inclusion of the broader task of consumer protection (in addition to antitrust enforcement of the Competition Act of 2007) was, perhaps somewhat analogous to other sister agencies worldwide (e.g., the U.S. Federal Trade Commission, which likewise has a similar dual mandate), described as follows by the the minister for
Trade and Industry, Abdou Kolley:

“Trade goes with competition, and where there is trade there is a need for consumer protection.”

In addition to the GCCPC, the Act envisages the establishment of consumer-protection tribunals throughout The Gambia’s administrative regions to hear and adjudicate consumer-protection complaints.

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