By Michael-James Currie and Nicole Araujo
In May 2024, two Nairobi-based small and medium-sized automobile repair centres (the “garages”) lodged separate complaints with the Competition Authority of Kenya (“CAK”) against Directline Assurance Company Limited (“Directline”). The complaints alleged persistent delays in the payment of invoices for contracted repair work that had already been completed.
The complaints were supported by authorisation letters, invoices, customer satisfaction notes, and related correspondence. On this basis, the CAK initiated an investigation into the commercial relationship between Directline and the two garages to assess:
(i) whether Directline possessed superior bargaining power; and
(ii) whether such superior bargaining power, if established, had been abused.
At the time the complaints were filed, Directline owed the garages KSh 7.6 million and KSh 5 million, respectively. After the CAK initiated its investigation, Directline made partial payments to each garage. However, it did not respond to the CAK’s formal requests concerning the remaining outstanding balances of KSh 4.7 million and KSh 1.3 million.
Directline initially attributed the delayed payments to inaccessible bank accounts. While in the commercial world late payments are often downplayed as administrative hiccups, such as cash-flow challenges or temporary constraints, for small and medium-sized enterprises (“SMEs”) these delays translate into serious financial and operational strain. CAK Director-General David Kemei stressed that the misuse of buyer power can devastate small businesses, threatening their ability to pay staff, pay suppliers, and ultimately participate fully in the economy. Such practices not only endanger individual SMEs but also undermine broader economic inclusion.
The CAK concluded that Directline had misused its superior bargaining power position to delay payments without reasonable justification. In this regard, the CAK imposed a total penalty of Ksh85 million for two counts of abuse towards the garages. The CAK additionally ordered Directline to settle the outstanding payments in full, including the remaining balances due; amend its supplier contracts to include provisions for interest on late payments and other protections for small suppliers; and cease engaging in conduct that violates the Competition Act.
While abuse of dominance cases have traditionally focused on powerful sellers, this matter highlights the growing regulatory attention on buyer power and the risks it poses to SMEs operating in highly dependent commercial relationships. Beyond the significant administrative penalty imposed, the case raises broader questions about how buyer power should be assessed, when commercial pressure crosses the line into abuse, and whether enforcement in this area adequately balances efficiency, bargaining strength, and supplier protection.
BMW’s case stems from an amnesty application, by which MOL approached the South African Competition Commission (“the Commission”) in terms of its Corporate Leniency Policy (“CLP”), which outlines a process through which the Commission may grant a self-confessing cartel member, who approaches the Commission first, immunity for its participation in cartel activity upon the cartel member fulfilling specific requirements which includes providing information and cooperating fully with the Commission’s investigation. Says John Oxenham, a South African competition lawyer, “if the Commission grants an applicant what is called ‘conditional immunity’, a possible outcome is the complete avoidance of a fine, which could otherwise be calculated at up to 10% of domestic revenues, including exports.” That said, conditional antitrust immunity, does not offer full exoneration from potential other liability in respect of the conduct for which the Competition Commission granted immunity.
African Antitrust & Competition Law 