The Gambia Competition and Consumer Protection Commission (GCCPC) has published the draft Competition and Consumer Protection Bill 2025 (the Bill). The Bill is intended to consolidate and repeal the Competition Act 2007 and the Consumer Protection Act 2014 within a single statutory framework, signalling a shift towards a more robust enforcement regime across both competition law and consumer welfare.
Institutionally, the Bill maintains the GCCPC as an independent corporate regulator, overseen by a Board of Commissioners and supported by an Executive Secretariat. The Bill also reflects a more proactive regime by empowering the GCCPC to inter alia act on its own initiative or in response to complaints, publish decisions supported by reasons, impose corrective measures and administrative penalties, and facilitate alternative dispute resolution in appropriate consumer matters.
On competition enforcement, the Bill reinforces the abuse of dominance regime by addressing both exploitation of customers and foreclosure of competitors. In practice, this equips the GCCPC to intervene against conduct such as unfair pricing outcomes, exclusionary strategies, and access-related restrictions (including scenarios associated with essential facilities), and it also contemplates risks arising in platform markets, including self-preferencing by dominant digital intermediaries. The Bill further introduces an “abuse of economic dependence” framework by defining the conduct of enterprises with “strategic market status” that will amount to abuse of economic dependence.
The Bill adopts a broad concept of “merger”, including full-function joint ventures and acquisitions conferring material influence, introduces notifiability criteria linked to turnover or assets in The Gambia, and contemplates transaction-value thresholds for digital and emerging technology transactions. The regime is suspensory: implementation before approval is prohibited and non-compliant mergers are treated as void. The GCCPC may also call in certain non-notifiable transactions where they appear likely to substantially prevent or lessen competition. Further guidance in relation to merger control is provided for in a dedicated GCCPC Draft Merger Regulations & Guideline.
Consumer protection is integrated into the same statute and supported by a clearer redress pathway. Consumers are expected, in the first instance, to seek redress from suppliers or follow a sector regulator’s process where applicable, with escalation to the GCCPC where the supplier does not respond within seven days or does not provide satisfactory redress within a reasonable period. The Bill also provides for investigations and consensual referrals to Alternative Dispute Resolution. It addresses aspects of digital commerce by introducing joint liability for digital platforms in defined circumstances, subject to specified defences.
Finally, the Bill strengthens enforcement mechanics and deterrence through a combination of investigatory powers including: channels for confidential or anonymous information, turnover-based administrative fines for certain infringements, including abuse of dominance and abuse of economic dependence, and potential personal exposure for directors and officers in specified circumstances, subject to statutory defences. Altogether, the Bill is likely to broaden compliance risk for businesses operating in The Gambia, particularly in relation to merger implementation risk and the accessibility of consumer complaint mechanisms.
COMESA’s long-delayed and much-anticipated publication of the new 2025 Competition and Consumer Protection has prompted much fanfare, and rightfully so. It represents a potential turning point and coming-of-age for the now 12-year old regional antitrust regulator.
We decided to swim against the current and, rather than focus exclusively on “COMESA 3.0,” take a look back at the past year, so as to better gauge the (now) CCCC’s future performance versus its immediate past.
Fortuitously, our editor was present at a gathering of the ‘Fourth Estate,’ convened in Nairobi by COMESA’s Dr. Willard Mwemba. For the third consecutive time, the Commission had invited members of the press to present its successes, show off the tight relationships between its staff and that of other national authorities (of note, David Kemei, Director General CAK, chairman of the EACA and local host, was present for most of the event, as was of course the agency’s éminence grise, Dr. George Lipimile), and to remind the assembled journalists that, in the bigger picture, the agency’s AfCFTA competition protocol coordination remained ongoing — more on that another day…
Without further ado, here are the 2025 COMESA highlights, as selected by the Commission:
Mergers
The large francophone-anglophone broadcasting deal of Canal+ acquiring Multichoice presented “lots” of competitive concerns according to Dr. Mwemba. Already dominant firms merging to form an even larger entity was a serious threat to broadcast competition. Multichoice’s past behavior of refusing sublicenses and threatening to leave certain markets showed its unparalleled dominant position in various COMESA submarkets. The parties did compete head-on with head other in three jurisdictions, Rwanda, Madagascar, and Mauritius, and would have had a foreclosing position COMESA-wide in relation to super premium content, leading the (then still) CCC to seek prohibition of the merger, and at a minimum the survival of Multichoice (and its “Talent Factory”) as an independent entity and employer in the region.
The parties’ defense relied in part on arguments alleging subscriber losses, eventually resulting in a conditional approval by the CCC with several commitments of the parties.
Two failure-to-file violations stand out in the past year: The Bosch/Johnson Control deal drew a failure-to-file violation of the (much maligned and soon to be replaced under the new Regulations) “30-day rule”. Interestingly, the fine was reduced from a significant $400,000 initial amount to an almost negligible $8000, as JCI (the target and a first-time offender entitled to a 30% fine reduction) was to blame for the “inadvertent” false company statistics Bosch used to calculate whether the filing threshold was met. While challenged by the acquirer, Bosch received a symbolic $1 fine for its own negligence in failing to vet the target’s figures for purposes of determining notifiability.
In the Mauritian BRED/BFV banking transaction, the fine was significantly reduced by the acquirer’s cooperation, minority shareholding status in many subsidiaries, and first-time offender status, resulting in merely $28,005 initial F2F fines.
On a broader scale, looking to the newly established EAC competition regime and its merger notification requirements, Dr. Mwemba recognized the concern that dual notifications will occur in all likelihood for the foreseeable future.
Anticompetitive Practices
The Commission’s standout case this past year was doubtless the “beer matter”: three main areas of concern stood out in the Heineken case, in which the respondent was found to be dominant in various geographic markets. The three issues were: single-branding (foreclosing competing products at the downstream distribution level), absolute territorial restrictions (prohibiting distributors from not only active but also passive selling into unauthorized regions), and resale price maintenance (imposing a firm price — or here, a fixed profit margin — on resellers of the products). A long lasting case, from June 2021 until early September 2025, resulting in a settlement procedure, eliminating the three clauses of concern and imposing the maximum settlement amount of $900,000 on Heineken. Of note: Beer makers are also subject to an ongoing CCC investigation into the cross-shareholdings of various manufacturers.
Similarly, the Commission accused Diageo of the same types of anticompetitive practices in several COMESA member states. As the respondent had stopped one of the offending types of conduct (RPM) prior to the investigation’s commencement, the final combined fine amount was reduced to $750,000.
A further territorial restriction investigation into Toyota’s distribution practices is ongoing and “at an advanced stage”, with the CEO expecting to close the matter by Q1/2026. Finally, the CCC is evaluating the effects of, among other things, Coca-Cola’s unilateral single-branding rules against retailers stocking only its own products in branded refrigerators, which can result in effective foreclosure of competing brands, especially at small retail businesses with limited floor space allowing only a single fridge.
Consumer Protection
The airline sector did not escape the CCC’s enforcement net, as British Airways/Qatar experienced in the recently concluded investigation into Nairobi-London route collaboration among the parties, which they claimed allowed them to increase the volume of flights to 28 per week and lower ticket prices. The CCC permitted the conduct for a limited time of 5 years, requiring the parties to provide proof of the alleged efficiencies within two years.
On the consumer protection front, the CCC was heavily focused on the air travel sector over the past reporting year. It will publish, on Monday coming, a report detailing the results of its year-long airline survey and study, undertaken in conjunction with the African Union’s airline regulator.
Its signature agriculture study program, the African Market Observatory, continues to be funded and operationally supported by the Commission, having provided a key report to the COMESA Council of Ministers. This effort has also led to the ICN having awarded the running of its agriculture program to the Observatory. Dr. Mwemba proudly highlighted that the CCC assisted in averting a potential hunger crisis, namely in an (unpublished, we presume) maize case involving a sovereign engaging in absolute territorial restrictions, threatening serious food insecurity in Eswatini; it was the CCC’s advocacy efforts, as opposed to a full-fledged investigation, that yielded the positive results.
Finally, the CCC also concluded its drafting of a unified Model Consumer Protection Law, to serve as a standardized & harmonized guideline for African countries. This comes as part of an effort to eradicate the fragmentation of competition and consumer protection laws, seeking the eradication of harmful corporate conduct and non-tariff trade barriers.
Looking Ahead: What’s in Store for COMESA 3.0?
Diverging from the titular “retrospective,” it appears fitting to step forward into the present moment and look ahead, with the Commission’s recent successes under its former Regulations now firmly established. To do so, I will quote from an article Dr. Liat Davis and I recently published in the Concurrences journal, entitled “Refining Regional Rapprochement: COMESA’s Competition Enforcement Comes of Age“:
The Mwemba era (2021 – present) has both accelerated and consolidated these earlier reforms, contributing to increased confidence in the regime among international stakeholders. With the exception of a temporary pandemic-related decline, merger activity has continued to rise, surpassing 500 notifications to date and now including the Commission’s first enforcement against gun-jumping. Non-merger enforcement has also expanded, with 45 conduct investigations and at least two cartel cases initiated. In parallel, the Commission has entered into numerous Memoranda of Understanding and multilateral cooperation agreements with African and global counterparts, strengthening its external partnerships. At the regional level, the CCC has acted as a catalyst for the establishment and development of National Competition Authorities (NCAs), offering indirect financial support, training, and collaborative initiatives.
This iterative process of course correction and capacity-building is now culminating in the long-awaited revision of the primary legislation. The new CCPR, due to take effect at the end of 2025, will formalize the Commission’s expanded mandate. In light of the extensive reforms embodied in the new CCPR, and consistent with the prior informal designation of the CCC’s post-2021 period as “COMESA 2.0,” the implementation of the CCPR will mark the beginning of a third phase in the regime’s evolution. Appropriately described as “COMESA 3.0,” this stage is expected to be characterized by the following key attributes:
Expanded unilateral-conduct enforcement, owing to increased staffing, sustained capacity-building, and growing experience in conduct and cartel cases;
A significant rise in cartel investigations, driven principally by the forthcoming leniency regime;
Higher merger volumes, resulting from the move to a suspensory filing regime and accompanied by a likely increase in conditional approvals (subject to wider global economic conditions); [note: the CCC’s statistical trajectory is already sloping upward, as it has reviewed approximately the same number of transactions in the past 4 years as it had in the first 8 years of its existence.]
Strengthened consumer-protection enforcement by the ‘CCCC’, reflecting the Commission’s broadened mandate and aligning with wider African competition-law trends, including South Africa’s increasing incorporation of public-interest factors in merger analysis and Nigeria’s FCCPC using data-protection grounds to impose record fines; and
The development and application of a carefully delineated “public interest” standard in competition cases, subject to strict guardrails to prevent politicization and adapted to the unique constraints of a multi-national enforcement regime.
Michael-James Currie, director at Primerio, hosted an insightful webinar alongside Primerio’s in-country Partners, Mweshi Bunda Mutana for Zambia, Hyacinthe Fansi for Cameroon, and Cris Mwebesa for Tanzania. The conversation provided an extensive look into recent developments in merger control across Africa’s principle regional competition authorities and can be accessed here.
This deep dive showed a significant shift towards a more prominent enforcement, lower notification thresholds and stronger coordination between national and supranational regulators. Africa’s merger landscape has vastly changed over the past four to five years which has resulted in more complexity in multi-jurisdictional merger control, increased detection risk for non-notified transactions and a widened the set of jurisdictions that must now be considered for compliance.
This webinar session contained a slightly different focus as the inspiration for the session was to feature a more pragmatic approach that stems from how merger control has changed significantly in Africa over the past few years. There has been a very clear shift in merger regulation and an increase of agencies that have adopted merger control or antitrust laws more generally. The rules and regulations surrounding merger control have become more sophisticated, and these developments are important for the agencies that make use of merger control, antitrust compliance and enforcement. As a result, it was highlighted that the CEMAC merger control has evolved from a basic framework to a more formalised and substantive merger control regime. This is evident in how the system now imposes mandatory filings when both turnover and market share thresholds are met, even for foreign deals without substantial local operations. The system does remain very paperwork-heavy, and a growing concern is the high filing fee cap that is c. USD 70 million.
COMESA was described as Africa’s most advanced and prominent regional regulator in respect of merger control and is now preparing to make substantial amendments to its merger regulators which are expected to take effect in the beginning of 2026. These changes will include mandatory notification for greenfield joint ventures, provisions on digital markets, provisions relating to public interest considerations and questions regarding how regional and national priorities will be remedied.
The East African Community Competition Authority has now operationalised its merger control system, effective as of 1 November 2025. This regime has exclusive jurisdiction over mergers with cross-border effects involving at least two partner states, stated by Cris Mwebesa, and meeting a certain asset or turnover threshold of USD 35 million. The system includes a 120-day review period and filing fees, however several Member States have not domesticated this regional law which means that filings at a national level in parallel to the regional level should be expected. This means that there will be overlaps with COMESA and there is a lack of clarity on how the public’s interest will be prioritised which creates further confusion and uncertainty. Confusion can arise when, for example, Zanzibar’s separate competition authority adds an additional filing requirement for merger control.
The ECOWAS Competition Authority has been operational for around one year and has demonstrated steady progress in handling non-contentious mergers. This authority considers transactions at certain turnover levels and individual thresholds which renders the regime broad in scope. The jurisdictional thresholds for an ECOWAS filing remain low, which may result in challenges around when a dual filing is appropriate and delaying decision making by the respective authorities.
Evidently, across many jurisdictions there are varying levels of institutional maturity that influence regional merger control. This is seen in how Zambia has strengthened its relationship with COMESA, following recent domestic legislative amendments, whilst Tanzania’s national authority co-exists with emerging EAC obligations, creating an emphasised need for coordination. These national-regional intersections will continue to influence filing strategies, especially in sectors where public interest or national sensitivities are emphasised.
These insightful discussions highlighted that merging parties now face a more complex and differentiated compliance across Africa. Although procedural clarity continues to develop, the direction of development is clear in that African merger regimes are growing more enlightened, more interrelated and more aligned with global standards.
Africa’s Merger Control Regulation: A Look At Recent Developments
Megan Armstrong and Jenna Carrazedo
Michael-James Currie, director at Primerio, hosted an insightful webinar alongside Primerio’s in-country Partners, Mweshi Bunda Mutana for Zambia, Hyacinthe Fansi for Cameroon, and Cris Mwebesa for Tanzania. The conversation provided an extensive look into recent developments in merger control across Africa’s principle regional competition authorities and can be accessed here.
This deep dive showed a significant shift towards a more prominent enforcement, lower notification thresholds and stronger coordination between national and supranational regulators. Africa’s merger landscape has vastly changed over the past four to five years which has resulted in more complexity in multi-jurisdictional merger control, increased detection risk for non-notified transactions and a widened the set of jurisdictions that must now be considered for compliance.
This webinar session contained a slightly different focus as the inspiration for the session was to feature a more pragmatic approach that stems from how merger control has changed significantly in Africa over the past few years. There has been a very clear shift in merger regulation and an increase of agencies that have adopted merger control or antitrust laws more generally. The rules and regulations surrounding merger control have become more sophisticated, and these developments are important for the agencies that make use of merger control, antitrust compliance and enforcement. As a result, it was highlighted that the CEMAC merger control has evolved from a basic framework to a more formalised and substantive merger control regime. This is evident in how the system now imposes mandatory filings when both turnover and market share thresholds are met, even for foreign deals without substantial local operations. The system does remain very paperwork-heavy, and a growing concern is the high filing fee cap that is c. USD 70 million.
COMESA was described as Africa’s most advanced and prominent regional regulator in respect of merger control and is now preparing to make substantial amendments to its merger regulators which are expected to take effect in the beginning of 2026. These changes will include mandatory notification for greenfield joint ventures, provisions on digital markets, provisions relating to public interest considerations and questions regarding how regional and national priorities will be remedied.
The East African Community Competition Authority has now operationalised its merger control system, effective as of 1 November 2025. This regime has exclusive jurisdiction over mergers with cross-border effects involving at least two partner states, stated by Cris Mwebesa, and meeting a certain asset or turnover threshold of USD 35 million. The system includes a 120-day review period and filing fees, however several Member States have not domesticated this regional law which means that filings at a national level in parallel to the regional level should be expected. This means that there will be overlaps with COMESA and there is a lack of clarity on how the public’s interest will be prioritised which creates further confusion and uncertainty. Confusion can arise when, for example, Zanzibar’s separate competition authority adds an additional filing requirement for merger control.
The ECOWAS Competition Authority has been operational for around one year and has demonstrated steady progress in handling non-contentious mergers. This authority considers transactions at certain turnover levels and individual thresholds which renders the regime broad in scope. The jurisdictional thresholds for an ECOWAS filing remain low, which may result in challenges around when a dual filing is appropriate and delaying decision making by the respective authorities.
Evidently, across many jurisdictions there are varying levels of institutional maturity that influence regional merger control. This is seen in how Zambia has strengthened its relationship with COMESA, following recent domestic legislative amendments, whilst Tanzania’s national authority co-exists with emerging EAC obligations, creating an emphasised need for coordination. These national-regional intersections will continue to influence filing strategies, especially in sectors where public interest or national sensitivities are emphasised.
These insightful discussions highlighted that merging parties now face a more complex and differentiated compliance across Africa. Although procedural clarity continues to develop, the direction of development is clear in that African merger regimes are growing more enlightened, more interrelated and more aligned with global standards.
Throughout November 2025, ERCA has examined and approved four merger transactions in Liberia. Liberia is a Member State of the Economic Community of West African States (“ECOWAS”), which was established in 1975 when the Heads of State and Heads of Government of fifteen Western African Countries signed the ECOWAS Treaty. As of 29 January 2025, Burkina Faso, Mali, and Niger officially withdrew from ECOWAS. The current Member States of ECOWAS include Benin, Cabo Verde, Côte d’Ivoire, The Gambia, Ghana, Guinea, Guinea Bissau, Liberia, Nigeria, Sierra Leone, Sénégal, and Togo; the headquarters of ECOWAS is in Abuja, Nigeria. The aim of ECOWAS is to promote cooperation and integration among Member States in order to raise the standard of living, maintain economic stability, foster relations, and contribute to the development of Africa.
Article 26(3)(a) ECOWAS Treaty sets out the priority sectors of the economy of Member States which include Food and Agriculture Industries, Building and Constructions Industries, Metallurgical Industries, Mechanics Industries, Electrical, Electronic and Computers Industries, Pharmaceutical, Chemical and Petrochemical Industries, Forestry Industries, Energy Industries, Textile and Leather Industries and the Transport and Communications Industries
In each of these sectors, there are mergers and acquisitions that take place, which are regulated by the ECOWAS Regional Competition Authority (“ERCA”). ERCAS merger control regime became operational on 1 October 2024, and for any merger and acquisition that takes place, a notification must be submitted to ERCA for prior authorisation (See: Regulation C/REG.23/12/21). The four recent merger approvals centred around the following priority sectors: Mechanics Industries, Food and Agriculture Industries, as well as one of the Treaty’s aims, which is to ensure harmonisation in terms of education. The decisions have been made as follows:
On 19 August 2025, TML CV Holdings Ltd (“TMLCVH”), a company incorporated in Singapore, notified ERCA of its intention to acquire 100% of the shares issued in Iveco Group N.V., excluding its Defence Business Unit. The proposed merger would result in the full integration of both TMLCVH and Iveco Group N.V. commercial vehicles and powertrain divisions under the control of Tata Motors Limited. They are formally known as TML Commercial Vehicles Limited. The relevant market definition in this decision is the “global design, production and distribution of commercial vehicles (trucks and buses), as well as the supply of engines and related components to end customers and third-party manufacturers (OEMs).” The ERCA Council concluded that the merger is unlikely to reduce competition and the acquisition is authorised unconditionally, effective from 3 November 2025.
On 29 August 2025, Toyota Tshusho Manufacturing Ghana Co. Limited (“TTMG”) and Toyota Ghana Limited Company (“TGLC”) notified ERCA of TTMG’s intention to acquire the distribution business, assets, and operations of TGLC. The relevant market definition includes “new passenger cars, commercial vehicles such as buses and trucks, and the spare parts and after-sale services.” The ERCA Council concluded that the merger is unlikely to reduce competition and it promotes local industrialisation and regional trade integration. Additionally, it provides benefits to consumers as the service standards have been improved. The ERCA Council authorised this acquisition as unconditional. Despite the overlap in segments, the combined market share remains below the dominance threshold (Article 11 of the ERCA Manual on Market Dominance Thresholds). The authorisation of this acquisition is effective from 4 November 2025.
On 4 September 2025, SA BidCo notified ERCA of its intention to acquire 100% of the share capital of Honoris Holding Limited (“HHL”). After the merger, SA BidCo will be jointly controlled by an entity of the Old Mutual Group, OMPE SPV, as well as Mangro Holdings Proprietary Limited. This merger furthermore forms part of a broader restructuring and investment initiative led by Old Mutual Private Equity. The relevant market definition in this decision related to the “provision of private higher (tertiary) education services, including foundation-level preparatory programmes”. The ERCA Council concluded that the merger is unlikely to reduce competition and is expected to improve capacity, attract investment, and enhance the quality of education in Nigeria. The acquisition of HHL was authorised as unconditional and effective as from 6 November 2025.
On 12 September 2025, African Bottling Group ABG Limited notified ERCA of its intention to acquire 98.07% of the share capital of Sierra Leone Brewery Limited (“SLBL”). This share capital was previously held by Heineken International B. The aim of this acquisition is to integrate SLBL’s brewing operations and distribution network into ABG’s beverage operations across the ECOWAS Member States. The relevant market definition in this decision is the “production and distribution of alcoholic and non-alcoholic beverages”. In this instance, this includes beer, other alcoholic beverages including beer, malt-based non-alcoholic beverages and carbonated soft drinks, juices or energy drinks. The ERCA Council concluded that the merger may lead to enhanced production efficiency, quality, and provide potential benefits to consumers. This merger is unlikely to reduce competition, however, it may moderately impact competition in Sierra Leone negatively. It is possible for this impact to be mitigated through appropriate remedies and therefore the Council concluded that the merger be authorised, subject to certain conditions, and is effective from 6 November 2025.
These four merger approvals highlight the Executive Directorate and Councils’ continuous effort to clear the docket before the end of 2025. In addition, the ERCA Council took this opportunity to visit Liberia’s Minister for Commerce and Industry to follow up on the progress of Liberia’s new Competition and Consumer Protection Bill. AAT looks forward to seeing developments and merger approvals made by the ERCA Council in 2026.
On 18 August 2025, pan-African competition-law boutique firm Primerio continued its “African Antitrust Agencies – In Conversation” series, casting a light on the Tanzanian Fair Competition Commission (“FCC”) in a dynamic exchange which analysed merger control practices, regional competition enforcement and regulatory reform. The discussion featured Director of Research, Mergers, and Advocacy at the FCC, Zaytun Kikula, in conversation with Primerio Director, Andreas Stargard, Primerio Associate Tyla Lee Coertzen, and Advocate at Mwebesa Law Group, Monalisa Mushobozi. You can watch a recording of this session here.
Ms. Kikula highlighted that the FCC’s focus has thus far mainly been on mergers, as well as investigating the dominance of abuse and cartels. She also points out that the FCC have been very active in its merger control regime, handling between 50 and 70 filings annually. Most of the notified transactions are smaller, spanning across sectors from telecommunication, finance, manufacturing, mining and insurance. Ms. Kikula stated that the recent amendments made to the Fair Competition Act 2024, have created a shift in merger reviews. Before these changes, the focus was only market share, whereas now mergers are being evaluated through a broader lens.
Monalisa noted an amendment to the Act now allows for a merger to be approved even it is strengthens the position of a dominant firm, provided the transaction yields a demonstratable public interest benefit. Ms. Kikula further explained that while the FCC has not received a transaction which triggers the above-mentioned amendment, notified transactions are subject to a 14-day notice period which invites commentary in order to ensure that the concerns of the public are adequately considered.
The FCC has encountered numerous instances of unnotified mergers, some voluntarily disclosing these transactions to the FCC, after the fact and others through investigation by the FCC. The FCC engages with these firms and lets them know that if they do not notify the Commission and proceed, this will constitute an offence which is punishable by a fine of between 5% and 10% annual turnover. Ms. Kikula mentioned the FCC assumes the role of a business facilitator and encourages settlements where the firms pay a filing fee as well as an additional settlement fee for instances of non-compliance. Filing fees are determined by the structure of the transaction, for instance, when dealing with a global entity the fees are calculated based on global turnover. When the transaction is domestic fees are calculated based on local turnover. She also pointed out the fact that this fee calculation is unconditionally governed by law and that there is no room for negotiation.
Monalisa mentioned that the law stipulates that the Commission has 60 days to approve the merger and inquired whether there have been cases where this timeframe has been shortened or extended. Ms. Kikula explained that non-complex merger reviews can extend between 30 to 45 days, however, in some cases can extend to 90 days. Noting that it may go up to 135 days, the statutory maximum. With regards to remedies, the FCC typically imposes behavioural conditions which are tailored to the specific sector involved.
The regional integration of competition law across Africa was a key theme which was highlighted. Andreas brought to the listeners attention that the East African Community Competition Authority (“EACC”) will be coming online in November of this year and will be open to receiving merger notifications. She further expressed that dual filings should be avoided in order to lessen confusion, emphasising the importance of confidentiality under a Memorandum of Understanding in order to protect information. Ms. Kikula discussed the two upcoming regulatory reforms which the FCC is in the process of introducing, with the first being a leniency program and the second being specific regulation for the assessment of dominance. She further noted that the threshold for market share has increased from 35% to 40%. This expansive discussion highlights the FCC’s ability to balance application with facilitation, making it a driving force in East African competition law.
In a long-anticipated move towards deeper regional integration and harmonised competition oversight, the East African Community Competition Authority (“EACCA”) has formally announced that it will begin receiving and reviewing merger and acquisition notifications with cross-border effects as of 1 November 2025.
This marks a significant implementation milestone under the East African Community Competition Act, 2006, which established the EACCA as the supranational body responsible for enforcing competition policy among the eight EAC Partner States. These Partner States are the Republic of Burundi, the Democratic Republic of Congo, the Federal Republic of Somalia, the Republic of Kenya, the Republic of Rwanda, the Republic of South Sudan, the Republic of Uganda and the United Republic of Tanzania.
Notably, on 10 June 2025, the COMESA Competition Commission (“CCC”) and the EACCA signed a Memorandum of Understanding (“MOU”) aimed at strengthening collaboration between the two agencies. With six of the eight East African Community (“EAC”) Partner States also being members of COMESA, the MOU seeks to minimise potential duplication in enforcement, while promoting joint advocacy efforts and an enhanced legal certainty and predictability for businesses operating across the region.
Under the newly effective merger control framework, a transaction must be notified to the EACCA if the combined turnover or assets (whichever is higher) of the merging entities in the EAC equals or exceeds USD 35 million, and at least two of the undertakings have a combined turnover or assets of USD 20 million in the EAC, unless each achieves at least two-thirds of its aggregate turnover or assets in the same Partner State.
Importantly, once a qualifying transaction is notified to the EACCA, there is no requirement to file with national competition authorities, thereby streamlining the merger review process for regional transactions. Merger notifications will be subject to fees ranging from USD 45 000 to USD 100 000, based on the size of the transaction.
While the EACCA’s enforcement powers have been active in areas such as restrictive business practices, the operationalisation of merger control fills a long-standing gap in this regional competition regime. It also brings the EAC in line with other regional economic communities like the CCC and ECOWAS Regional Competition Authority (“ERCA”), which already exercise merger control functions.
Firms with pending or planned transactions in the region should prepare to engage with the Authority under this new regime, ensuring timely filings and compliance from November onwards.
The COMESA Competition Commission (“CCC”), released its 2024 Annual Report on 23 July 2025, outlining a narrative of both increased institutional maturity and a growing assertiveness in market regulation. This, against a backdrop of economic turbulence such as regional inflationary pressures, tightened global credit conditions and slowing GDP growth in Member States, the CCC pressed forward, making notable strides in their enforcement, policy advocacy and institutional development.
M&A Activity and a shift in sectoral dynamics
Dr. Willard Mwemba, COMESA Competition Commission Chief Executive
A notable metric from the year under review is the number of merger notifications, the CCC recorded receiving 56 transactions, a 47.4% increase from the previous year (2023). This spike may, in part, be a response to post-COVID19 economic restructurings and macroeconomic volatility prompting consolidation across various sectors. It is also likely that it points to a growing awareness among firms of their obligations to notify under the COMESA Competition Regulations, alongside the CCC’s increasing presence in regulatory enforcement within the region.
A large portion of these notified mergers in 2024 came from the banking and financial services sector, at 7 notified mergers, followed by energy and petroleum with 6 notified mergers, and ICT and agricultural sectors having 4 notified mergers each. Notably, each of these sectors can be linked to economic resilience and infrastructure development across the Member States. Countries like Kenya and Zambia showed the highest levels of enforcement with respect to mergers, affirming their roles as key economic nodes within the COMESA region.
The CCC continued to apply the subsidiarity principle in their merger assessments, deferring to national authorities where appropriate. With this, there were still 43 determinations finalised within stipulated time frames, unconditionally cleared with no mergers being blocked or subject to conditions. This contrasts with 2023, where four such interventions occurred. This unblemished record may suggest procedural compliance and benign effects, it does raise the question of whether these competitive harms are being sufficiently interrogated or whether transactions are being proactively structured to avoid scrutiny.
Restrictive Practices: Building a Hard Enforcement Reputation
Here, the CCC pursued 12 investigations in 2024, increased from 9 in 2023. These investigations touched sectors ranging from beverages, to wholesale and retail, ICT, pharmaceuticals and transport and logistics. The CCC’s increasing use of ex officio powers, particularly in the transport and non-alcoholic beverages sectors is noteworthy, reflecting a strategic pivot from a reactive enforcement regime to a more intelligence-led and proactive regime.
The CCC bolsters this enforcement strategy with an acknowledgement that behavioural change often requires more than deterrence. It maintains research and advocacy at its core focus for market engagements. The CCC’s involvement in collaboration with the African Market Observatory project in the food and agricultural sector highlights the market and policy failures that arise in these areas. This research has spurred dialogue at both national and international levels, including involvement from the OECD and International Competition Network.
Reform and Capacity Building
The CCC has initiated a long-overdue review of its legal framework, seeking to modernise its 2004 Regulations and Rules. These revised instruments, once adopted, are expected to cover emerging regulatory concerns, which includes climate change, and digital markets. These are areas where the intersection between competition and broader public policy goals are becoming more pronounced.
The CCC has scaled up technical assistance across the region, including providing support to legal reform processes in jurisdictions such as Eswatini, Egypt and Djibouti. The CCC also presented training for competition authority officials in Member States such as Comoros, Zimbabwe and Zambia. These capacity building efforts are critical for the CCC to realise its vision of a harmonised and integrated regional competition regime.
The Year Ahead: A Cartel Crackdown and Consumer-Centric Focus
Looking ahead to 2025, the CCC has signalled a decisive focus on cartel enforcement. There has been a growing recognition that undetected and entrenched cartel operations remain one of the most damaging forms of anti-competitive conduct in the Common Market, resulting in raised priced, limitations to innovation and a stifling of regional integration. The CCC intends to ramp up their detection tools, build cross-border enforcement partnerships, and enhance leniency and whistleblower frameworks. This is a complex undertaking, but does provide the potential to yield transformative results should it be executed effectively.
Alongside this, the CCC intends to intensify its efforts on the consumer protection front, particularly in those sectors that have been flagged through its market intelligence efforts. The digital economy is one such priority sector, the CCC has received anecdotal evidence of exploitative practices in this sector and is positioned to clarify its understanding of the competitive dynamics at play in this sector. Similarly, product safety in the fast-moving consumer goods sector is expected to receive closer scrutiny.
Conclusion
If 2024 was the year of consolidation, 2025 promises to be the year of forward momentum. The CCC has shifted its weight towards deeper enforcement, increased research and the implementation of a regulatory framework that has the ability to meet and address modern market realities. From cartel detection to digital market fairness and food sector resilience, the CCC has an ambitious agenda for the year ahead.
As regional integration efforts gather pace under the AfCFTA, the CCC’s role as a guardian of market fairness and consumer protection within Member States will only become more central. With this groundwork having been laid, it is time for the harder, but more rewarding task: “building markets that work for everyone”.
On 5 June 2025, Primerio hosted the latest instalment of its African Antitrust Agencies – in Conversation series. This session featured Primerio’s Managing Associate, Joshua Eveleigh, alongside Carole Bamu, Primerio’s in-country lead partner for Zimbabwe, and Calistar Dzenga, Head of Mergers at the Zimbabwe Competition and Tariff Commission (“CTC”). Their wide-ranging conversation offered a rare window into Zimbabwe’s merger control regime, recent enforcement developments, and anticipated legislative reforms, thus providing valuable insight into how the regulator is intensifying oversight and sharpening enforcement.
Calistar Dzenga explained that any transaction meeting the combined turnover or asset threshold of USD 1.2 million in Zimbabwe is notifiable under the Competition Act [Chapter 14:28]. Notably, this includes foreign-to-foreign mergers, the activities of which have an appreciable effect within Zimbabwe’s market, a critical point as Zimbabwe becomes an increasingly active jurisdiction in African dealmaking. The CTC’s review process starts with notification and payment of fees capped at USD 40,000, followed by detailed engagement including market research and stakeholder consultations.
Mergers are classified as either “small” or “big,” with smaller transactions typically decided within 30 days, while larger or complex deals taking up to 90 to 120 days.
While the CTC uses indicators like the Herfindahl-Hirschman Index (HHI) as screening tools, the CTC confirmed that market shares are not determinative on whether a transaction will have anticompetitive effects. Instead, the CTC focuses on, and considers, barriers to entry, countervailing buyer power, and the historical context of collusion. Zimbabwe’s framework embeds public interest considerations within competition analysis, differing from South Africa’s dual-stream approach.
Public interest concerns, particularly employment protection and local industry support, are increasingly central to merger decisions. These conditions often require maintaining junior-level employment for at least 24 months post-merger and increasing local procurement. Industrial development goals also shape decisions, including mandates for mineral beneficiation in sectors such as lithium processing.
One of the most significant recent cases involved CBZ Holdings’ attempt to acquire a controlling stake in ZB Financial Holdings. The proposed merger raised alarms over market concentration in banking, reinsurance, and property, as well as risks to consumer choice. After extensive engagement, the Commission proposed strict conditions, from divestitures in related markets to commitments to maintain separate brands. Ultimately, the merging parties walked away, demonstrating that Zimbabwe’s regulator has the resolve to stand firm even on high-profile deals.
Joshua and Carole explored how Zimbabwe’s CTC collaborates with other African authorities. Calistar highlighted the strong relationships the CTC has with theCOMESA Competition Commission, the South African Competition Commission, as well as the relevant competition authorities in Zambia and Botswana. Such cross-border collaboration plays a crucial role in ensuring that mergers do not slip through regulatory gaps and that decisions are coordinated across the region. The CTC also uses memoranda of understanding with other national regulators, such as the Zimbabwe Stock Exchange and the Reserve Bank, to detect transactions which have not been notified to the CTC.
A major theme of the conversation was the long-awaited Competition Amendment Bill, which is set to overhaul Zimbabwe’s 1996 Act. As Calistar explained, the Amendment Bill will:
(i) give the CTC powers to impose harsher administrative penalties for restrictive practices and cartels;
(ii) introduce clearer rules on public interest considerations;
(iii) allow the CTC to conduct proactive market inquiries rather than just reactive investigations;
(iv) enable anticipatory decisions for failing firms to speed up urgent cases; and
(v) provide leniency frameworks for companies disclosing collusion.
The reforms are expected to give the CTC more enforcement capability and help align Zimbabwe with international practices. Joshua mentioned that these changes would give the CTC “more teeth to bite,” a phrase Calistar repeated, showing how the regulator wants to align with global standards.
Right now, Zimbabwe is seeing more merger activity, especially in the financial services and manufacturing sectors. This is predominantly due to consolidation pressures, along with large infrastructure projects. With regulatory scrutiny picking up speed, companies really have to stay on the front foot when it comes to managing clearance risks and be ready for stricter enforcement.
Joshua also pointed out that it’s an exciting period for competition law in Zimbabwe. He believes businesses should start preparing now for the significant changes that are on the horizon. For Primerio’s African antitrust team, this conversation really highlights how important it is to guide clients through an evolving and complex enforcement landscape.
To view the recording of this session, please see the link here.
Zimbabwe’s Supreme Court hears competition matter between CTC & Innscor
By Jannes van der Merwe & Joshua Eveleigh
On 3 October 2024, the Supreme Court of Zimbabwe (“SCZ”) delivered a judgment in the matter of the Competition Tariff Commission v. Ashram Investments (Private) Limited, and Others, setting aside the order of the Administrative Court (“Court a quo”), which had previously set aside the order of the Competition Tariff Commission (“CTC”) (the appellant before the SCZ).
The decision by the CTC dates back to 2014, when the CTC rejected a merger application where Ashram Investments would obtain control of Profeeds and Produtrade. The CTC rejected the merger on the grounds that Profeeds and Ashram, which is wholly owned by Innscor, had shares in National Foods and Irvines (collectively referred to as “the Respondents”). The proposed merger was likely to give Profeeds and National Foods a monopoly in the stock feeds market. Subsequently, in 2015, the Respondents agreed to merge the entities and obtained 49% of the shares of the target entities, in an attempt to circumvent the regulatory framework.
By doing so, the Respondents obtained an increasing stake in the stock feeds market, where the vertically integrated Respondents operated together. Inscorr, through its subsidiary Irvines[1] and National Foods[2], operates in the stock feed market, spanning their activities over eggs, day old chicks and stock feed manufacturing. Profeeds is also in the market of manufacturing stock feed and poultry feed. [3]
The Respondents were advised to notify the CTC about the implemented mergers, which they did in 2019. The CTC investigated the matter and informed the Respondents, in terms of Section 31(5) of the Competition Act [Chapter 14:28] (“the Act”), that Ashram should divest from Profeeds and that the CTC would impose a penalty for the Respondents’ contraventions of the Act. The Respondents were given an opportunity to make representations regarding the CTC’s broad terms order.
The CTC held that the merger was not in the public interest and was likely to create a monopoly within the market, and that the Respondents failed to notify the CTC of the proposed merger as the Respondents surpassed the notifiable monetary threshold; accordingly, the CTC prohibited the merger. The Respondents appealed to the Court a quo, which upheld the appeal.
The CTC appealed the decision of the Court a quo to the SCZ on the principal grounds that the Court a quo’s findings were grossly unreasonable or irrational, and that it failed to determine that the merger was contrary to the public interest, resulting in a monopoly.
The SCZ opined that the Court a quo erred in allowing the merger. Further, the SCZ held that in terms of the Act, competition must be in the interest of the public and that parties must adhere to the provisions set out in the Act.
The SCZ considered the evidence indicating that, despite the short-term benefits that the Respondents might rely on, the Court a quo failed to consider the long-term effects of the proposed merger and the consequences that arise from a monopolistic enterprise.
The SCZ held that:
“Monopolistic tendencies must be carefully assessed because they may initially appear favorable, but in the long run, they may, when the monopolists get to the point where the market has no other option but to buy their goods, turn around and control even the economy of a country by producing highly priced goods or substandard goods sold at high prices.”
The SCZ relied on the Akzo matter where the COMESA Competition Commission had prohibited a monopolistic merger in Zimbabwe, where it was found that the merger of two strong paint brands would result in there being no effective competition in the market. The SCZ stated that:
“In the present case the court a quo ought to have upheld the prohibition of the merger taking into consideration the merging of Profeeds and National Foods which resulted in the concentration of industrial power in the two biggest companies in the stock feed industry. There are striking similarities between this case and the Akzo case”
This judgment has set a new precedent in Zimbabwe, reaffirming the sound principles set out in the Act and the consequences for parties who wish to jump the gun to circumvent legislation and regulatory authorities.
A Primerio-sponsored webinar recently put the spotlight on Nigeria’s burgeoning FCCPC
On 10 July 2024, advisors from pan-African law firm Primerio continued their “African Antitrust Agencies – in Conversation with Primerio” series with the Nigerian Federal Competition and Consumer Protection Commission (“FCCPC”) in the first of two sessions aimed at a quick snapshot of the most noteworthy enforcement, legislative, and policy developments.
This first session focused on merger control.
Primerio’s Michael-James Currie, Competition Law Partner at Primerio (Johannesburg) was joined by Hugh Hollman, Competition Law Partner at A&O Shearman (Washington & Brussels) and had the pleasure of speaking with Christiana Umanah, the Head of the FCCPC’s Merger Control Department.
This recent webinar featured insights from Hugh Hollman, an experienced international antitrust partner at A&O Shearman, and Christiana Umanah, head of FCCPC’s merger division. Christiana Umanah elaborated on the rapid development of the FCCPC since the Federal Competition and Consumer Protection Act (“FCCPA”) was enacted in 2018. She outlined the structure and growth of the FCCPC, noting its establishment in 2019 with an active team of eight in the mergers department, along with offices in all 36 states of Nigeria, and 6 regional offices. Christiana emphasized the regular training received by FCCPC staff both locally and internationally, with recent sessions in Mauritius and Barcelona. The FCCPC maintains collaborative relationships with international agencies such as the FTC, and the DOJ, especially for capacity building and training. She detailed the timelines for merger reviews in Nigeria, which usually take 60 business days, extendable to 120 business days for complex antitrust cases, while harmonizing multi-jurisdictional reviews and offering a fast-track option to reduce the timeline by 40 business days.
Addressing foreign-to-foreign mergers, Christiana explained that the FCCPC assesses these based on local turnover, focusing on the specific business presence in Nigeria. She also discussed the penalties for gun-jumping, which are commonly based on 2% turnover for the last financial year, considering factors like knowledge, cooperation, and company size. The FCCPC is open to pre-merger consultations on a no-name basis, ensuring confidentiality while guiding parties through the process. Christiana shared examples of conditions imposed on transactions, such as divestments and board member exit to prevent market concentration. Public interest considerations are also a key focus for the FCCPC, particularly regarding employment and market impact, as demonstrated in a case involving a failing firm where job preservation was prioritized. Looking ahead, the FCCPC is developing regulations for digital transactions and e-market platforms to address emerging issues in the digital market. The webinar concluded with a note on the importance of ongoing dialogues and the FCCPC’s willingness to assist with information and support.
The transcript for this session is available here, and the recording of this session is available on Primerio’s YouTube page, accessible here.
Our next session of Primerio‘s “in conversation with…” series remains focused on Nigeria, as we will discuss recent enforcement activity and legislative & policy developments. Join Hugh Hollman, the FCCPC’s senior officer, Florence Abebe and Primerio partners for another concise but very useful session as Nigeria’s FCCPC Nigeria gains prominence across the Continent.
African Antitrust & Competition Law 